July 17, 2023 / Blog

Beyond your borders: Strengthening resilience for the greater good.

Jason Jackson

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Beyond your borders blog

In an increasingly interconnected and complex world, the concept of resilience extends far beyond the boundaries of individual organizations. Leaders and organizations must recognize that their role in emergency and crisis management encompasses a broader responsibility. By actively engaging with communities, collaborating with partners, advocating for policy change, fostering innovation, and sharing knowledge, organizations can transcend their organizational borders and contribute to a more resilient society.

Starting out, the question is often not, “how do we do this?” but rather, “should we?”

Organizations are most certainly faced with their own challenges and goals to devote resources. However, when they realize that their success is directly tied to the success of the interconnected communities and networks that they participate in, they realize that the question is no longer, “should we?” but, “how?”

Early in my career, I witnessed first-hand the personal impact that disasters had on my co-workers and how we as a company supported them. For me, this underscored the importance of investing in greater community resilience, not only for the benefit of our workforce, but also for our customers, vendors, and stakeholders. The faster a community recovers, the faster we return to normal. We are all part of a broader ecosystem and share responsibility for its health.

Here are five key areas where you can go beyond your borders to achieve greater resilience:

Continuous risk assessment and adaptation.

Continuous risk assessment is a fundamental step towards building resilience beyond organizational borders and involves regularly evaluating and understanding the potential hazards and vulnerabilities faced by your organization and the surrounding environment.

This process goes beyond a one-time analysis and involves evergreen monitoring of emerging risks and changes in the hazard landscape. By leveraging advanced data analytics, predictive modeling, and early warning mechanisms, leaders can detect potential threats and vulnerabilities in real-time, allowing for proactive adaptation and responses based upon the situation at hand. Part of the pathway to get there is through well-established partnerships that enable mutually beneficial data sharing and transparency that improve situational awareness.

Community engagement and empowerment.

Engaging with local communities is a powerful strategy for building resilience beyond organizational borders. This involves establishing open lines of communication, building relationships with community leaders, and actively involving community members in the planning and implementation of emergency preparedness initiatives.

Organizations can support community education programs that enhance public awareness of potential risks and promote individual preparedness. Additionally, providing resources, training, and capacity-building programs can empower community members to actively participate in disaster response efforts. By fostering a sense of ownership, trust, and collaboration, organizations and communities can work together to strengthen overall resilience.

Policy advocacy and government engagement.

Engaging with policymakers and advocating for policies that promote resilience is a key step that any organization can take to impact the community around them at the local, state/provincial, or national levels. Leaders should actively participate in policy discussions, influencing decision-making processes to address systemic risks and enhance disaster management capabilities. This involves supporting investments in infrastructure resilience, such as reinforcing critical lifeline systems, implementing nature-based solutions, and promoting sustainable design principles.

Leaders can also advocate for the development of regulations that incentivize risk reduction measures and require organizations to integrate resilience into their operations. By engaging with government agencies and fostering public-private partnerships, leaders can contribute to the development of effective policies and regulations that benefit the broader community.

Innovation and research.

Encouraging innovation and investing in research and development can significantly contribute to resilience beyond organizational boundaries. Leaders should support research institutions, startups, and technology incubators that focus on advancing hazard mitigation, early warning systems, sustainable infrastructure, and crisis management tools. By fostering an environment of innovation, organizations can explore new technologies, methodologies, and approaches to enhance preparedness and response capabilities.

This may include leveraging artificial intelligence and machine learning for risk analysis, adopting remote sensing technologies for real-time monitoring, or implementing advanced communication systems for efficient coordination during crises. By embracing innovative solutions and staying ahead of emerging trends, organizations can lead the way in resilience practices and benefit the wider community.

Knowledge sharing and learning.

Establishing platforms for knowledge sharing and learning is vital for enhancing greater community and network resilience. Leaders should facilitate the exchange of information that broaden perspectives, lessons learned, best practices, and case studies within and across industries. This can be achieved through conferences, workshops, seminars, and online communities where professionals can share experiences, insights, and innovative approaches.

Collaborative initiatives that bring together organizations, researchers, practitioners, and policymakers can foster a culture of shared learning and collective resilience. By promoting knowledge sharing, organizations can benefit from the expertise of others, identify common challenges, and collectively find solutions that improve resilience at a broader level.

The journey towards resilience and sustainable success begins with a simple choice–the choice to take action. By determining our ‘how’ and embracing practical strategies to build resilience beyond our organizational borders, we have the power to not only safeguard our organizations, but create a profound impact on our communities, our broader ecosystems, and society as a whole. This is a future where resilience is the norm, businesses thrive, and the greater good is achieved.

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